Tuesday, June 29, 2010

Practicing Golf and English in SL


Today, Green Acres Golf course was host to a group of 12 people from around the world who met to play golf and practice speaking English.

Second Life™ has much promise as a place for productive international collaboration.

Sunday, June 27, 2010

Green Acres Advances


Green Acres Golf Course saw numerous design advances this week.

The upper green on two is larger and moved farther back.

Three plays longer with the green moved back and to the right. You can still see the flag from the tee box, but the hole is hidden.

Seven now sports a small green fairway area on the point where you should be making your second shot to get on the green.

The tenth green was moved back into the hillside below the lone oak tree. Pitch to the green from the below the boulders. A good short game will get you a four, but par is five.

The green on fourteen is larger and you can easily see the flag and hole. As always, don't over-power your drive or you will need scuba gear for your second shot (or add a penalty stroke and stand on the shore).

Lot's of smaller adjustments were made here and there, including new pin locations.

If it's been a while since you played the course, be sure to respect the trees on seventeen and eighteen. Look carefully for other changes.

Saturday, June 19, 2010

Green Acres Golf Score Card HUD


Here's a look at the new Green Acres Golf score card HUD. Touch as you golf to advance the score. Resets manually or each time it's worn.

Just touch the sign at the second tee box. It's free!

Friday, June 18, 2010

Green Acres Golf Course for Pebble Beach Experience in Second Life™


The US Open continues today at the famed Pebble Beach golf course on California's Monterey peninsula.

Green Acres Golf Course in Second Life™ is designed to capture the wind-blown scenery of California's Carmel coastline and the ocean-side feel of golfing at Pebble Beach. Stop by anytime to enjoy 18-holes of challenging golf. It's free.

Tuesday, June 15, 2010

Fashion Photo Shoot at Green Acres Golf Course


Doppleganger Inc has cool new polos and bermuda shorts to keep you looking and feeling great on the golf course. See the ZombiepopcornSL blog for more photos and a link to the store.

Many thanks to Syler Morgwain for choosing Green Acres Golf Course as the setting to show his latest work.

Saturday, June 12, 2010

A Sustainable Second Life?

On June 9, Linden Labs issued a press release announcing a “strategic restructuring” to focus on “the company’s consumer business.” See PR Newswire for the entire news release.

What is the “consumer business” for Linden Labs?

Who can the consumers be?

The answer lies in the nature of the customer experience.

The company’s main product is Second Life™. This is a versatile 3D virtual world in which customers (audience members) immerse themselves by means of avatar characters.

The approach is highly open ended. Upon entering this virtual world, customers can learn how to change the appearance of their avatars, design and build virtual products and places, and explore virtual environments created by others. The experience is what customers make of it, from exploring places created by others, to participating in events, to buying virtual products and places, to participating in role-play games, to making and selling virtual products. Customers can also learn about the technical make-up of virtual worlds.

Fundamentally, Second Life™ is a virtual magic slate for creative people who have an aptitude for utilizing computers. It can be a highly attractive product for such people. This can be a substantial consumer market, especially if viewed on a worldwide basis.

What is the competitive frame (source of business) and scale for such a product?

Second life™ is not a “mass market” computer or networking product. It is not a replacement or even an add on for the well-known, large-scale social networking services. It is not a replacement for other means of conducting business meetings via telecommunications. It is not a replacement for distance learning technologies.

Essentially, Second Life™ does not substitute for things you do in real life as yourself.

Second Life™ is a global place for things creative people cannot do in real life.

Therefore, Second Life™ is not likely to diffuse through a large portion of the consumer marketplace in a traditional diffusion of innovations sense. The classic Rogers marketing textbook diffusion pattern of innovator to early adopter to early majority and so on is likely not the future for Second Life™.

Second Life™ will diffuse within an inherently innovative global market segment defined by creative people who have an aptitude for using computers. The current environment within Second Life reflects the wide range of interests, activities and communities of such consumers.

The “strategic restructuring” announcement on June 9 can potentially bode well for Second Life if it means focusing on the quality of the customer experience for the creative people who are its current customer base. These customers are alert, intelligent, informed and seeking a sustainable product of the kind Second Life™ has shown itself capable of delivering.

Communication today takes place in an accelerated viral environment. The current and future customers for Second Life™ are very much in the midst of this environment. Given the apparent strategic intent to focus on this customer market, the question is whether the company will be able to do so. It will require that a company staffed primarily by information technology specialists more successfully embrace customer listening skills and a customer service philosophy. These are skill sets that have traditionally challenged such companies.

Second Life™ is unlike any other experience. It is a highly creative environment in which to discover, invent and collaborate. The current customer base understands this truth and within their understanding and support is the potential for future of the company.

Saturday, June 5, 2010

Green Acres Golf Course


Visit Green Acres Golf Course for 18-holes of classic golfing. The course covers the entire Romantic Times region. Stop at first tee for free clubs and HUD to work them. Also at first tee is a free golf course guide to the first nine holes. At the second tee you'll find a free scorecard HUD. Enjoy free golf 24-7-365. Never a worry about the weather.